Typography Tips for Mortgage Broker Sites

Your mortgage website might have the best tools, the clearest offers, and the strongest SEO—but if your text is hard to read, people won’t stick around. Typography is often overlooked, yet it directly impacts how users perceive your brand, understand your message, and decide whether to take action.

In an industry built on trust, clear and thoughtful typography on your mortgage broker site isn’t just a nice-to-have—it’s a critical design decision. Below are essential typography tips to help your site look professional, perform better, and convert more leads.

1. Choose Professional, Legible Fonts

Fonts set the tone. Mortgage clients are looking for security, clarity, and credibility—so your typeface should reflect that.

Best practices:

• Use clean, professional fonts like Roboto, Open Sans, Lato, or Montserrat 
• Avoid playful or script fonts (e.g., Comic Sans, Brush Script) 
• Choose fonts that are easy to read on all devices 

Pro tip: Stick to one font family for headings and body text, or two at most to maintain visual consistency.

2. Keep Font Sizes Comfortable and Scannable

If your text is too small, visitors won’t bother reading it. Mortgage clients—especially older homebuyers—appreciate clarity and comfort when reviewing financial information.

Recommended sizes:

• Headings (H1–H3): 28–36px range 
• Body text: 16–18px minimum 
• Button text: At least 16px for mobile usability 

Don’t sacrifice readability for design. A clear message always wins.

3. Use a Clear Visual Hierarchy

Your typography should guide users through the page. From headline to CTA, users need visual cues that help them scan content quickly.

Structure your text with:

• Clear H1s for page titles 
• H2s for major sections (e.g., “Loan Options” or “Why Work With Us”) 
• H3s and bullet points for subpoints 
• Bold or italic text for subtle emphasis (sparingly) 

LoanSites websites are structured with SEO-friendly heading hierarchies by default, helping Google and users navigate your content effectively.

4. Prioritize Line Height and Letter Spacing

White space matters. Text needs breathing room to be readable, especially on long-scroll mortgage pages.

Use these spacing guidelines:

• Line height: 1.4–1.6x the font size for body text 
• Letter spacing: 0.5px–1px for headings can improve legibility 
• Avoid cramming text blocks together—leave plenty of space between sections 

The goal is ease—not density.

5. Maintain Strong Color Contrast

Low contrast may look sleek, but it’s a readability killer. Ensure your text color stands out from its background.

Tips for contrast:

• Use dark text (charcoal or black) on light backgrounds 
• White text on dark backgrounds must be bold and large 
• Avoid gray-on-gray or pastel-on-white combinations 

Use tools like WebAIM’s Contrast Checker to ensure ADA compliance and good user experience.

6. Align Text for Easy Reading

Alignment may seem minor, but it dramatically affects how readers process content.

Best practice:

• Use left-aligned text for all body content 
• Centered text is fine for short taglines or CTA headers—but avoid for long paragraphs 
• Avoid justified text, which can create awkward spacing 

Left-aligned text reflects how we naturally read and improves eye flow on desktop and mobile.

7. Keep Paragraphs Short and Digestible

Mortgage information is complex. Don’t intimidate readers with walls of text.

Tips for paragraph structure:

• Limit paragraphs to 2–4 lines 
• Break up content with subheadings and bullets 
• Use clear calls to action after each section 

Shorter text keeps readers engaged and encourages conversion—especially for mobile users.

8. Make CTAs Pop With Typography

Your calls to action (“Apply Now,” “Schedule a Call,” “Get Pre-Qualified”) should be visually distinct.

How to do it:

• Use larger font sizes (18–24px) 
• Apply bold weights 
• Consider using all caps—but only for buttons and CTA headers 
• Pair with strong color contrast and clear spacing 

Typography should guide the eye naturally to the CTA without feeling aggressive.

9. Use Font Weights Intentionally

Different font weights help organize content and create emphasis.

Examples:

• Light (300) for subtitles or muted info 
• Regular (400) for body text 
• Bold (700) for headers, key benefits, or CTAs 

Avoid overusing bold text, which loses impact when everything is emphasized.

10. Test Typography Across Devices

Typography that looks great on desktop may fall apart on mobile or tablet.

What to check:

• Font size scaling on smaller screens 
• Line breaks and heading wraps 
• Button text readability 
• Touch accessibility for mobile callouts 

LoanSites designs are fully responsive, but it’s smart to test changes across common devices to maintain consistency.

Typography Is the Unsung Hero of Mortgage Website Design

When done right, typography becomes invisible—it simply works. But when done poorly, it creates friction that drives visitors away. For mortgage professionals, thoughtful typography is a subtle yet powerful way to build trust, encourage action, and support your brand.

At LoanSites, we build high-converting mortgage websites with proven typography standards baked in.

Schedule a strategy call today and see how better design—including typography—can drive better mortgage leads.

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