Key Takeaways
- Animated graphics make the mortgage process easier to understand and less intimidating
- Tools like Canva, Vyond, After Effects, Animaker, and Powtoon offer different levels of functionality
- Best practices include simplicity, clear icons, consistent branding, and accessibility features
- Strategic placement on homepages, loan pages, and landing pages maximizes impact
- LoanSites can help you create professional, trust-building animations tailored to your brand
Tools to Create Animated Loan Process Graphics
For many borrowers, the mortgage process feels overwhelming. Terms like underwriting, pre-approval, and closing can leave them confused or hesitant to move forward. Animated loan process graphics make these steps easier to understand, transforming complex concepts into clear, engaging visuals. When placed on your mortgage website, these animations not only educate but also build trust, increase time on page, and guide more visitors toward conversion.
Let’s explore the best tools to create animated loan process graphics and how you can use them effectively.
Why Animated Graphics Help Mortgage Clients
Borrowers retain information better when they can visualize it. Static text may outline the process, but animated graphics capture attention and simplify learning. A short animation showing each loan step reassures clients that the process is structured and manageable. It also demonstrates professionalism, signaling that your mortgage brand invests in tools to make the client journey smoother.
Benefits of Animated Loan Process Graphics
Simplifying Complex Steps
Animations break the process into digestible chunks—pre-approval, documentation, appraisal, underwriting, and closing—so clients know exactly what to expect.
Building Engagement and Trust
An engaging visual builds credibility. Borrowers see you as a transparent guide who wants them to feel confident.
Supporting SEO and Conversion
Animated graphics improve time on site, which boosts SEO performance, and can be paired with clear calls to action for lead generation.
Tools for Creating Animated Loan Process Graphics
Canva Pro
Canva offers user-friendly animation tools ideal for simple explainer graphics. You can design each step of the loan process using templates and add motion effects to bring them to life.
Adobe After Effects
For more advanced, professional-level animations, After Effects is the industry standard. It allows full customization with transitions, text animations, and icons. Mortgage teams often use this tool for polished videos or branded sequences.
Vyond
Vyond specializes in animated explainer videos. Loan officers can use it to create cartoon-style or professional-style graphics that walk borrowers through the loan journey in a friendly, approachable way.
Animaker
Animaker is a cloud-based platform designed for non-designers. It includes drag-and-drop features for building animated sequences, making it a great choice for mortgage teams that need quick, effective visuals without deep technical expertise.
Powtoon
Powtoon is popular for presentations and marketing videos. Its templates are useful for breaking down the loan process step by step, and the platform integrates easily with websites and social media campaigns.
Choosing the Right Tool for Your Needs
Selecting the right platform depends on your goals. If you want quick, lightweight graphics for a landing page, Canva or Animaker may be enough. If your brand wants a polished, cinematic animation that can double as a video ad, After Effects or Vyond will give you greater creative control. For ongoing campaigns, a mix of simple and advanced tools can ensure consistent branding across multiple platforms.
Best Practices for Mortgage Loan Process Animations
Keep It Simple
Borrowers want clarity, not complexity. Limit each animation to one step or concept at a time.
Use Clear Visuals and Icons
Choose icons like homes, documents, or checkmarks that are instantly recognizable. Avoid abstract imagery that could confuse visitors.
Maintain Consistent Branding
Colors, fonts, and style should align with your mortgage website branding. Consistency reinforces professionalism.
Add Voiceover or Text Captions
Captions ensure accessibility, while voiceovers can add a human touch. Borrowers process information faster when they can both see and hear the explanation.
Where to Use Loan Process Animations on Your Website
Homepage
Introduce visitors to the mortgage journey with a short animation that reduces uncertainty.
Loan Program Pages
Tailor animations for FHA, VA, or refinancing to explain the steps specific to each loan type.
Landing Pages
Pair animations with CTAs on ad-driven landing pages to convert visitors who are in the consideration stage.
Blog Posts and Resource Centers
Use animations within educational blogs to visually support written content, increasing engagement and understanding.
Measuring the Effectiveness of Animated Graphics
After adding animations to your website, track performance through analytics. Metrics like average time on page, bounce rate, and form submissions can reveal whether animations are improving user engagement. Surveys and client feedback also provide insight into whether borrowers found the visuals helpful in clarifying the loan process.
Schedule a Call With Us Today
At LoanSites, we understand that visuals can make or break a mortgage client’s online experience. Our team creates custom animated loan process videos and graphics designed to educate borrowers, build trust, and drive conversions. If you want to simplify your client journey and stand out from competitors, schedule a call with us today and let us bring your loan process to life.
