Where to Place Explainer Videos on Your Mortgage Site

Where to Place Explainer Videos on Your Mortgage Site

Explainer videos are powerful tools for mortgage professionals. They simplify complex loan concepts, build trust, and help borrowers take action. But the success of a video doesn’t just depend on its content—it also depends on where it lives on your website. Strategic placement ensures your videos reach the right audience at the right time, boosting conversions and keeping borrowers engaged.

Why Explainer Videos Matter for Mortgage Websites

• Videos simplify complex mortgage terms and processes
• Borrowers retain more information from video than text alone
• Videos increase time spent on your site, which improves SEO
• A well-placed video can increase form submissions and calls

Homepage Placement for Maximum Impact

Above the Fold

Positioning an explainer video near the top of your homepage immediately introduces your value. Visitors can quickly see who you are and what you do.

Near CTAs

Pairing a video with a “Get Pre-Approved” or “Schedule a Call” button helps guide users from interest to action.

Loan Product Pages

FHA, VA, and Conventional Loan Pages

Each loan type has unique requirements. Adding a short explainer video for each program helps borrowers choose the right option.

Comparison Sections

Use videos to explain differences between products, such as refinancing vs. new purchase loans.

Landing Pages for Campaigns

Explainer videos work especially well on landing pages created for ads or email campaigns. They can:

• Increase trust with new leads
• Clarify next steps in the funnel
• Encourage quicker form completions

Mortgage Calculators and Tools

Borrowers often use calculators to see what they qualify for. A short video explaining how to interpret results ensures they don’t leave confused. This also creates a natural transition into contacting a loan officer.

FAQ or Resource Pages

Answering Common Questions

Instead of long blocks of text, videos can break down complex questions like “What is PMI?” or “How does refinancing work?”

Boosting SEO Value

Embedding videos in FAQs increases time on page and improves chances of ranking in Google’s video search results.

Blog Posts and Educational Content

Explainer videos embedded in blogs provide visual support for your written content. For example, a blog on “Steps to Pre-Approval” could include a video walking through the process in under two minutes.

About Page and Team Introductions

Borrowers want to know who they’re working with. An explainer video on the About page can:

• Humanize your brand
• Showcase team members
• Build trust before a borrower ever picks up the phone

Contact Page

Visitors who land on your contact page are already considering reaching out. A short video reinforcing your process or addressing what happens after they submit a form can reduce hesitation and increase conversions.

Placement in Sidebars and Pop-Ups

For high-traffic pages, consider embedding short explainer videos in sidebars or as timed pop-ups. Just ensure they don’t feel intrusive—keep the focus on clarity and helpfulness.

Mobile Optimization for Video Placement

Many borrowers browse mortgage websites on mobile devices. When placing videos:

• Ensure they load quickly with compressed formats
• Use responsive design so videos display well on small screens
• Keep videos short to match mobile browsing habits

Measuring the Effectiveness of Explainer Videos

Track metrics to determine if placement is working:

• Average time on page
• Click-through rates on nearby CTAs
• Form completions after video views
• Drop-off points within the video

This data helps refine both video content and placement strategies.

Schedule a Call With Us Today

At LoanSites, we don’t just build visually stunning mortgage websites—we optimize them with strategic video placement, SEO, and lead funnels. Our websites are designed to turn visitors into borrowers by combining education with conversion-focused design.

If you’re ready to boost engagement with explainer videos that drive results, schedule a call with us today.