Key Takeaways
- Video FAQs build trust and improve comprehension compared to text alone
- YouTube expands reach with SEO benefits, while Loom is perfect for personalized responses
- Embedding videos is simple and adds engagement to FAQ pages
- Best practices include keeping videos short, branded, and captioned
- LoanSites can help create professional videos that convert browsers into borrowers
Embedding YouTube or Loom for Mortgage FAQs
Mortgage clients have plenty of questions—about pre-approvals, rates, down payments, and refinancing. A Frequently Asked Questions (FAQ) page is useful, but reading text can feel overwhelming for borrowers already navigating financial jargon. Embedding short videos with clear answers makes your FAQs more engaging and easier to understand.
Platforms like YouTube and Loom make it simple to create, host, and embed these videos directly on your mortgage site. Done strategically, video FAQs build trust, improve SEO, and drive more conversions.
Why Video FAQs Work Better Than Text Alone
Human Connection Through Video
When borrowers see a loan officer explain answers on video, they get a sense of your professionalism and personality. This connection builds trust faster than text alone.
Better Comprehension and Retention
Financial concepts are easier to understand when paired with visuals and voice explanations. Borrowers remember more when they both see and hear the information.
SEO and Engagement Benefits
Videos increase time on page and lower bounce rates, which signal quality to search engines. YouTube videos can also rank separately in Google’s search results, expanding visibility for your brand.
YouTube as a Mortgage FAQ Platform
Advantages of Using YouTube
YouTube is the second-largest search engine in the world. Hosting your FAQ videos there gives your content a chance to rank both on YouTube and in Google search results. Embedding them on your mortgage website extends this reach while maintaining brand consistency.
How to Optimize YouTube FAQ Videos
- Use borrower-focused keywords in titles, such as “What Credit Score Do I Need for a Mortgage?”
- Add detailed video descriptions with links to your mortgage site.
- Create playlists for different categories like refinancing, first-time buyers, or VA loans.
Using Loom for Personalized FAQ Videos
Advantages of Loom
Loom is designed for quick, simple recordings. You can answer a question directly on your webcam, include screen recordings of mortgage calculators, or show step-by-step forms. This makes Loom great for creating personalized or casual FAQ responses.
Best Uses for Loom Videos
- Responding to common borrower emails and embedding the answers on your FAQ page
- Providing quick walkthroughs of online mortgage applications
- Explaining specific calculators or documents with screen-sharing
Deciding Between YouTube and Loom
YouTube for Public FAQs
Best for evergreen questions like “What is PMI?” or “How Does Refinancing Work?” that many borrowers search for online.
Loom for Personalized or Internal Use
Ideal for client-specific clarifications, tutorials, or answers that may change frequently. Loom videos can also be password-protected or shared privately if needed.
How to Embed Videos on a Mortgage FAQ Page
Embedding YouTube Videos
Copy the embed code from YouTube and paste it directly into your website page editor. Most platforms like WordPress or Squarespace allow easy embedding with no coding required.
Embedding Loom Videos
Loom provides shareable embed codes similar to YouTube. These can also be customized to autoplay or loop if desired.
Placement Strategies
- Position videos near the top of each FAQ answer so visitors see them before scrolling.
- Use expandable sections so clients can watch videos only for the questions they care about.
- Mix video with text for accessibility and SEO balance.
Best Practices for Mortgage FAQ Videos
Keep Videos Short
Aim for 1–3 minutes per question to hold attention. Borrowers want quick, digestible answers.
Maintain Consistent Branding
Use branded intros, outros, and consistent backgrounds or settings to look professional.
Include Captions
Captions make your videos accessible for all viewers and improve SEO indexing.
End With a Call-to-Action
Encourage borrowers to schedule a call, apply online, or download a guide at the end of each video.
Where Else to Use FAQ Videos Beyond Your Website
Social Media
Upload snippets to LinkedIn, Instagram, or Facebook to reach wider audiences.
Email Campaigns
Embed FAQ videos in drip campaigns to answer borrower concerns automatically.
Google Business Profile
Adding FAQ videos to your profile can help attract more attention in local search results.
Measuring the Impact of Video FAQs
Key Metrics to Track
- Average watch time to see if borrowers stay engaged
- Click-through rates on CTAs included in or near videos
- Conversion rates from pages with videos compared to text-only pages
Using Insights to Improve
If certain FAQs get significantly more views, create deeper content around those topics. Use analytics to refine both your videos and your overall content strategy.
Schedule a Call With Us Today
At LoanSites, we don’t just create high-converting mortgage websites—we also design custom videos for FAQs that build trust and simplify the client journey. From YouTube-hosted explainers to Loom-style walkthroughs, our team knows how to create content that answers borrower questions while driving more leads.
If you want to add professional, branded FAQ videos to your mortgage site, schedule a call with us today and let’s bring your ideas to life.
