Key Takeaways
- Mortgage keywords help mortgage professionals rank higher in search results and attract homebuyers and loan seekers.
- Using free and paid SEO tools like Google Keyword Planner, SE Ranking, and Ahrefs makes it easier to find high-potential keywords.
- Low-difficulty keywords with decent search volume are ideal for mortgage brokers looking to improve their rankings.
- Placing keywords in blog content, service pages, and meta descriptions improves search visibility and organic traffic.
- Mortgage broker SEO is a long-term strategy that requires continuous research and updates to maintain rankings.
- Internal linking, optimized images, and structured headings all contribute to better keyword performance.
- Investing in SEO ensures that mortgage brokers remain competitive and continue attracting qualified leads.
How to Find the Best Mortgage Keywords Using Free and Paid SEO Tools
Finding the right mortgage keywords is a game-changer for mortgage professionals who want to connect with homebuyers and loan seekers online.
With so many brokers and lenders competing for attention, having a smart keyword strategy helps you rank higher in searches and attract more qualified leads to your website.
The right mortgage keywords help your content match what potential clients are already looking for. Whether they need a mortgage calculator, tips on qualifying for a loan, or advice on picking the right lender, showing up in search results at the right time puts you ahead of the competition.
In this article, we will break down how to find and use the best mortgage keywords with both free and paid SEO tools. We will also share low-competition keywords that can give mortgage brokers a better shot at improving their online presence.
Let’s get started!
Understanding Search Volume and Keyword Difficulty
When choosing mortgage keywords, two key factors matter most.
- Search volume refers to how often a keyword is searched each month. Higher search volume means more traffic potential, but also more competition.
- Keyword difficulty measures how hard it is to rank for a specific keyword. Lower difficulty means it is easier to rank higher in search results.
A good SEO strategy balances both. If a keyword has high search volume but is too competitive, ranking for it can be tough. Instead, targeting low-difficulty mortgage keywords with decent search volume is a smarter approach.
Using tools like SE Ranking, Ahrefs, and Google Keyword Planner, mortgage brokers can find keywords that are easier to rank for while still bringing in traffic.
Best Free and Paid Tools for Finding Mortgage Keywords
Mortgage professionals can use both free and paid tools to research mortgage keywords and refine their SEO strategy.
Free SEO Tools
- Google Keyword Planner helps find keyword trends and search volume data.
- Google Search Console shows what keywords your website already ranks for and where improvements can be made.
- Ubersuggest provides keyword suggestions with search volume and competition level.
Paid SEO Tools
- SE Ranking offers in-depth keyword difficulty analysis and rank tracking.
- Ahrefs provides keyword ideas, backlink analysis, and competitor research.
- Semrush helps identify keyword trends, search volume, and search engine rankings.
Mortgage brokers investing in mortgage broker SEO should use a mix of free and paid tools to develop a strong keyword strategy.
Top Easy-to-Rank Mortgage Keywords from SE Ranking
Based on our own research from SE Ranking, here are some low-difficulty mortgage keywords that are relatively easy to rank for and have strong search volume:
| Keyword | Keyword Difficulty | Search Volume |
| land mortgage calculator | 25 | 3,600 |
| residential mortgage | 24 | 1,300 |
| how to qualify for a mortgage loan | 24 | 990 |
| how to choose a mortgage lender | 15 | 920 |
| mortgage loan office | 20 | 920 |
| qualify for mortgage loan | 20 | 880 |
| USDA loan mortgage calculator | 26 | 5,400 |
| types of home loan | 27 | 990 |
| average length of mortgage | 18 | 880 |
| mortgage guidelines | 27 | 590 |
Using these keywords strategically in website content, service pages, and blog posts helps mortgage brokers rank higher while facing less competition.
How to Implement Mortgage Keywords for SEO Success
Once you have the right mortgage keywords, placing them strategically across your website is key. Here are some important areas where keywords should be used.
- Page Titles and Meta Descriptions – Ensure keywords appear naturally in headlines and descriptions to improve search rankings.
- Blog Content – Write articles that address common borrower concerns, such as “How to Qualify for a Mortgage Loan” or “Understanding Mortgage Guidelines.”
- Headings and Subheadings – Break up text with keyword-rich headings that improve readability and SEO.
- Internal Links – Connect service pages and blog content to strengthen your website structure and help search engines understand your content.
- Image Alt Text – Optimize images with relevant keywords to improve visibility in image searches.
- Local SEO Optimization – Target keywords like “residential mortgage in [City]” to attract local clients searching for mortgage services.
By optimizing your website with well-researched keywords, you increase your chances of ranking higher in search results and attracting more leads.
Make Mortgage Keywords Work for You
A strong SEO strategy starts with finding the right mortgage keywords and using them effectively. Low-competition, high-value keywords help mortgage brokers gain visibility, attract leads, and improve rankings.
Using tools like SE Ranking, Google Keyword Planner, and Ahrefs, mortgage professionals can identify the best keywords for their website. Implementing these keywords in service pages, blog content, and landing pages ensures long-term SEO success.
Investing in mortgage broker SEO is one of the best ways to build a strong online presence. With the right approach, your website can attract more homebuyers, generate leads, and stay ahead of the competition.
Want to rank higher and attract more leads? Let LoanSites help you optimize your website with the best mortgage keywords and SEO strategies. Schedule a free strategy call today!
