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Key Takeaways Email sequences nurture leads over time with tailored, automated messaging.  Structure campaigns to…

Key Takeaways Email + CRM integration centralizes communication, boosts productivity, and improves compliance.  Top platforms…

Key Takeaways A/B testing compares two landing page versions to see which drives more leads. …

Key Takeaways Traffic, bounce rate, and engagement show if your site attracts the right audience. …

Key Takeaways Heatmaps show how visitors interact with your mortgage website.  Click maps, scroll maps,…

Key Takeaways Lead source attribution shows which campaigns and channels bring in quality leads.  Mortgage…

Key Takeaways Google Analytics helps mortgage teams track traffic, conversions, and ROI.  Set up GA4…

Key Takeaways Mortgage email campaigns must follow CAN-SPAM, RESPA, GLBA, and TILA.  Always include accurate…

Key Takeaways Mortgage websites handle sensitive borrower data that must be protected.  SSL, encryption, and…